I started working for APEX as a BMW Product Expert in April of 2019, which is when I first met Max. What’s a better way to get to know one of your coworkers than sitting down with them for a quick blog interview? Max and I recently had the opportunity to do precisely that, which gave me the chance to learn about how his passion for cars translated perfectly into ...
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Meet The APEX Team
Our BMW Product Expert, Max (@itsmaxnow), has been wanting polished wheels for his Techno Violet E36 M3 track car forever now, and his wish finally came true. We mounted up a new set of 17″ EC-7R forged wheels, our first 17″ design since the classic flow formed ARC-8. The new 17″ forged wheel features a higher 1,700 lbs load rating and ...
Our Ford & GM Brand Manager Cory spends as much time as he can on track with his 2011 GT, but when the car hits the street it needed a wheel and tire setup that can handle the everyday abuse of potholes, road debris, and pouring rain. Our SM-10 Mustang wheels were the obvious choice as they feature knurled beading, CNC sculpted I beam spokes for an elegant ...
Work hard, play harder! The APEX crew has been on the gas pedal all year working hard to release our new forged wheels and we finally had the chance to get together for a team track day. We gathered at Weathertech Raceway Laguna Seca with some new additions to our staff car lineup including Ryan’s fully caged E92 M3, Joe & Dylan tracked our new Staff ...